Well…depends on what you’re asking for, right? Ask for the job. Ask for the business. Ask for opportunity. There are times NOT TO ASK. What do I mean? If you’re looking for a job or writing a proposal for a prospect, it’s best to make them define the number. This will likely tick some people off. I don’t care. We can let other people follow perceived rules; we’re positioning YOU for your BEST outcome. CASE IN POINT #1: If you’re negotiating a job opportunity and you’r

You know your solution works. You know your industry and your competition. You know you can help. So why are sales inconsistent? Well… The decision-maker may not be sold on YOU. Can you be trusted? Do you understand the stakes? Will you deliver what you promise? Will you make their life easier—or harder? Do they actually want to work with you? Could hiring you become something they later regret? That’s what they’re evaluating. That’s the decision behind the decision. Most pro