Well…depends on what you’re asking for, right? Ask for the job. Ask for the business. Ask for opportunity. There are times NOT TO ASK. What do I mean? If you’re looking for a job or writing a proposal for a prospect, it’s best to make them define the number. This will likely tick some people off. I don’t care. We can let other people follow perceived rules; we’re positioning YOU for your BEST outcome. CASE IN POINT #1: If you’re negotiating a job opportunity and you’r